Tech Consortium CCP Recruits Key Industry Players to Promote Secure Content Distribution in India

Leading digital industry players at Convergence India 2009 have reiterated the need for content protection technology and content distribution to function collaboratively in India.

The Indian film industry will grow at a compound annual growth rate of 9.1% to reach US$3.34bn (Rs 168.8 bn) by 2013, according to KPMG.(1) However, the media and entertainment industry loses US$4 billion and 820,000 jobs each year due to piracy and counterfeiting.(2)

The Centre for Content Protection (CCP) and the Motion Picture Dist. Association (MPDA) brought together leading digital industry players at New Delhi, March 19, to discuss recent developments in digital protection technology for content distribution and how this relates to monetisation of content.

“Content protection helps consumers in India and elsewhere to purchase content per-view, per-hour and on whatever device that suits the consumer. We are looking forward to engaging the Indian industry more,” said CCP Director Isa Seow.

Participants at the event pointed out that real numbers on the problem of actual piracy at TV set top boxes, as opposed to potential piracy, were not easily found and the methodologies not full-proof.

“It will be really wonderful if we find a connect between Bangalore’s IT companies and Bollywood to better enable new consumer models,” Seow said

NDS sees India as one of the most dynamic markets for the growth of digital pay-TV. "NDS technology, supported by our strong presence in India, enables operators to deliver uncompromised, innovative content, positively impacting the growth of the industry while fighting piracy," says Warren Pearsall, Director, Major Accounts, NDS Asia-Pac, which is one of CCP’s Primary Advisory members.

Other issues discussed during the event were developments in regulation. There was a general sense that regulatory issues needed more discussion amongst stakeholders and with government.

Also, participants explored potential differences between software and hardware content protection solutions. Proponents defended the viability and security of both hardware-based and software-based solutions for content protection.

Says Rajiv Dalal, Managing Director of MPDA India, “Digital technology enables perfect replication and instant, widespread redistribution of entertainment. In order for everyone to derive the full benefit of such advances, it is important to implement secure content protection solutions that meet international standards. This is not only in the best interests of our consumers and our industry but ultimately, the long term development of entertainment on the Internet.”


Event : CONVERGENCE INDIA, 2009
Theme: The Future Role of Watermarking and Fingerprinting for Content Distribution

Participants:
Isa Seow, Managing Director, CCP ; Rajiv Dalal, Managing Director, MPDA India ; Steve Christian, VP, Marketing, Verimatrix; Eric Diehl, Security Technology Director, Thomson, Corporate Research; Gautam Gandhi, New Business Development India – Google; Sanjeev Fernandes, Head of Business Development, NDS India;
Sanjiv Kainth, Country Manager, India and Head – South Asia, Irdeto; Vidar Sandvik, International Product Marketing Manager, Conax AS.

Date :    19 March 2009
Place:    Pragati Maidan, New Delhi, India
Time :    10.00am – 1.30pm


(1) Source: Motion Picture Dist Association of India

(2) Source: Ernst & Young-US India Business Council Report on Piracy and Counterfeiting in India, Mar 08             

 

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End March updates

UPDATES: CCP UPDATES AND DEVELOPMENTS IN CONTENT PROTECTION

Trusted Computing Group’s (TCG) new standard for self-encrypting drives enables a potential transition for both laptop makers and consumers as they will more likely to opt for systems with self-encrypting drives rather than install encryption software utilities. Jon Oltsik, a senior analyst at the Enterprise Strategy Group, discusses several reasons why the U.S. federal government should adopt self-encrypting drives as the new standard for all federal system purchases. 
More information at
http://news.cnet.com/8301-1009_3-10191569-83.html

Sony is entering a deal with Google to make a half million copyright-free e-books available for Sony Reader device, a rival to the Amazon.com’s Kindle. Steve Haber, president of the digital reading business division of Sony Electronics, said the move is part of Sony efforts to offer an open platform for consumers to find as much content as possible.
More information at http://www.nytimes.com/2009/03/19/technology/19sony.html?partner=rss&emc=rss

Four of the major copyright industry trade associations, Association of American Publishers (AAP), the Entertainment Sofware Association (ESA), Motion Picture Association of America (MPAA), and Recording Industry Association of America (RIAA), have submitted comments to the FTC in advance of hearings on the impact of DRM on consumers. The comments provide overview of the uses of DRM in facilitating business models and consumer services, portraying DRM as the technologies that facilitate broader consumer access to copyrighted works, offer greater flexibility and allow copyright owners to cater their offerings according to their distribution rights.
More information at http://www.managingrights.com/2009/03/drm-control-or-opportunity-the-view-of-leading-trade-associations.html

India is one of the world’s fastest growing DTH markets with approximately 7.2 million DTH set-top boxes (STB) shipped to the country in 2008. Many more players are entering the market and due to India’s “must-carry” regulations i.e. almost all channels are carried by every platforms, pay-TV broadcasters are competing on price and services. 
More information at http://www.rapidtvnews.com/index.php/200903173388/india-boom-time-for-stb-shipments.html

Verimatrix announced the recent deployment of its Video Content Authority System (VCAS) for IPTV to protect IPTV services to Bharat Sanchar Nigam Ltd’s (BSNL) customers in India. The nation-wide launch in conjunction with Smart Digivision Private Ltd. (SDPL) will serve more than three million IPTV subscribers in 93 cities in the next three years, offering access to more than 140 TV channels and on-demand movie library.
More information at http://info4security.com/story.asp?sectioncode=50&storycode=4121902&c=1 and http://www.indiantelevision.com/headlines/y2k9/mar/mar161.php and http://media.cbronline.com/news/bsnl_deploys_verimatrix_vcas_for_iptv_190309

Conax offered Indian broadcasters and content owners during Convergence India event an additional level of content security through fingerprinting technology, which has already been deployed in several markets such as China, Russia, Latin America and Scandinavia. For operators of satellite, cable, DTT and other pay-TV platforms to combat illegal redistribution and maximize pay-for-content values, Conax recommends solutions to protect content from the head-end to the consumer device, such as the Conditional Access (CA) and Chipset Pairing that controls the accessibility, functionality and security level of the set-top boxes (STB) in operation.
More information at http://www.conax.no/en/press/newsarchive/2009/conax-with-additional-level-of-content-security-for-indian-broadcasters-and-content-owners.html?newsitem=1

Irdeto has launched Entriq, their newest business solution that enables worldwide audiences to view Indian TV programs on mobile phones and PCs. Irdeto is working with Indian broadcasters and telelcom operators to roll out the services. This move by Irdeto takes TV content to new platforms; however, consumers won’t be able to record the programs.  
More information at http://www.hindu.com/thehindu/holnus/008200903181531.htm

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CCP at Convergence India – Article by the Digital Edition DNA

Singapore anti-piracy body calls on Bollywood, IT firms
Nivedita Mookerji
Saturday, March 21, 2009 2:34 IST

New Delhi: Singapore-based Centre for Content Protection (CCP) is exploring membership possibilities in India to promote legal digital distribution of movies and to prevent piracy. "In India, the IT sector must get together with the film industry to curb movie piracy," CCP director Isa Seow told DNA.

CCP has already initiated talks with telecom and IT companies based in India. "It will be really wonderful if we find a connect between Bangalore’s IT companies and Bollywood people to better enable new consumer models," Seow said. CCP officials were in the capital for the Convergence India Summit.

CCP was set up more than a year ago, backed by the Media Development Authority of the Singapore government.

Watermarking and fingerprinting are among the methods used by the CCP to ensure lawful digital distribution of films and for anti-piracy operation.

Ultimately, film companies and TV firms want to reach out to as many people as possible, but at a nominal charge, Seow said.

"Our latest initiative is the proposal to work on the interoperable home-networking environment. So, if you get movies from your satellite, you can move it to your car, your second home, your mobile, wherever. Most of the time, you pay for one copy," Seow said. "When you buy a licensed digital copy, you can move it to whatever device you have." This move is meant to prevent illegal downloading of movies from the internet.

Pricing issues are handled by the Motion Picture Association (MPA), which is one of the 22 members of the CCP. Other members include Microsoft, NDS, Astro, Walt Disney and Time Warner.

A digital movie can be watched legally for just $1.5 (less than a ticket price at a multiplex, perhaps), Seow said. "But, one is charged depending on what one wants to do, maybe if you want to burn it, you pay $2. If you want to watch it for 24 hours, you pay $3, hypothetically speaking." The beauty of a secure distribution system is that one pays for what one wants to do, the CCP official said.

According to CCP, the industry worldwide has responded to its initiatives.

 

The article is also available at http://www.dnaindia.com/report.asp?newsid=1241081

The DNA’s website: http://epaper.dnaindia.com/

 

 

CCP at Convergence India – Article by the Digital Edition DNA

New Delhi: Singapore-based Centre for Content Protection (CCP) is exploring membership possibilities in India to promote legal digital distribution of movies and to prevent piracy. “In India, the IT sector must get together with the film industry to curb movie piracy,” CCP director Isa Seow told DNA.

CCP has already initiated talks with telecom and IT companies based in India. “It will be really wonderful if we find a connect between Bangalore’s IT companies and Bollywood people to better enable new consumer models,” Seow said. CCP officials were in the capital for the Convergence India Summit.

CCP was set up more than a year ago, backed by the Media Development Authority of the Singapore government.

Watermarking and fingerprinting are among the methods used by the CCP to ensure lawful digital distribution of films and for anti-piracy operation.

Ultimately, film companies and TV firms want to reach out to as many people as possible, but at a nominal charge, Seow said.

“Our latest initiative is the proposal to work on the interoperable home-networking environment. So, if you get movies from your satellite, you can move it to your car, your second home, your mobile, wherever. Most of the time, you pay for one copy,” Seow said. “When you buy a licensed digital copy, you can move it to whatever device you have.” This move is meant to prevent illegal downloading of movies from the internet.

Pricing issues are handled by the Motion Picture Association (MPA), which is one of the 22 members of the CCP. Other members include Microsoft, NDS, Astro, Walt Disney and Time Warner.

A digital movie can be watched legally for just $1.5 (less than a ticket price at a multiplex, perhaps), Seow said. “But, one is charged depending on what one wants to do, maybe if you want to burn it, you pay $2. If you want to watch it for 24 hours, you pay $3, hypothetically speaking.” The beauty of a secure distribution system is that one pays for what one wants to do, the CCP official said.

According to CCP, the industry worldwide has responded to its initiatives.

The article is also available at http://www.dnaindia.com/report.asp?newsid=1241081

UPDATES – EARLY MARCH

The gaming industry is presented with growth opportunities as more people are turning to games to take their minds off the economic recession. The Singapore gaming industry has enjoyed steady growth in recent years, and this may be time for a take-off.  

More information at http://www.channelnewsasia.com/stories/singaporelocalnews/view/412154/1/.html  

Nokia is negotiating to potentially remove digital rights management (DRM) from music offered by its new download service “Comes with Music.” If this happens, users will be able to move songs legally and freely between devices.

More information at http://www.symbian-freak.com/news/009/03/cwm_soon_to_come_drm_free.htm and http://www.dmwmedia.com/news/2009/03/02/report:-nokia-comes-music-looking-dump-drm and http://asia.cnet.com/crave/2009/03/03/nokia-drm-free-on-roadmap-for-comes-with-music/  

KIOSK Information Systems, Inc. and Mix & Burn, LLC entered an agreement that affords KIOSK to offer a full DRM-free content library with direct to download on self-payment/self-service. The KISOK library contains three million DRM-free tracks from major labels.

More information at http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/02-26-2009/0004979363&EDATE=  

Google’s YouTube and the Universal Music Group are discussing over a licensing agreement that could create a premium site for music videos.  The move is the latest effort by YouTube to offer premium content and potentially lure higher-priced advertisements, as the current content has failed to bring revenues. Dailymotion, one of the largest web video sites, is moving in a similar direction with its partnership with Cinetic Rights Management to bring exclusive independent film content. 

More information at http://www.nytimes.com/2009/03/05/technology/internet/05music.html and http://www.prweb.com/releases/2009/03/prweb2201554.htm    

Microsoft’s Xbox 360, a gaming console, is a platform that has internet connectivity, a hard drive, a proprietary social community platform and a dedicated online content store, which give it the functionalities similar to those of a PVR/VOD platform (personal video recorder/video-on-demand). The Xbox has the potentials of a STB (set-top box), but turning it into a single home entertainment hub may pose problems to service providers despite the possible convenience for consumers. The distinction is STBs are designed to managed content, while game consoles are not.   

More information at http://digitalproductionme.com/article-1006-boxed_in/   

CCP MEMBERS NEWS  

Nagravision, a Kudelski Group company and a provider of content protection solutions, is now partnering with China Network systems co. Ltd (CNS) to protect the content rights of CNS’s high definition (HD) services. CNS is a major Taiwan cable-based television provider. Nagravision will also
deploy their new generation smartcard in mid-2009. The company has already entered the second deployment phase of its Conditional Access System (CAS) for China Mobile Multimedia Broadcasting (CMMB), China’s national mobile service.  

More information at http://www.satellitetoday.com/st/headlines/CNS-Selects-Nagravision-To-Deliver-Content-Protection-HD-Services_30133.html and http://www.nagravision.com/media-pr-pr_nagravision.php?id=625 and http://www.nagravision.com/media-pr-pr_nagravision.php?id=627   

Time Warner is partnering with Adobe Systems to add Adobe’s Flash into Turner Broadcasting, Warner Bros and Home Box Office (HBO) websites. With this move Time Warner attempts to deliver premium content and great video and customized desktop experiences to the online audiences. The company also plans to re-launch www.hbo.com in Flash platform. 

More information at http://www.pcmag.com/article2/0,2817,2342371,00.asp and http://www.dmnews.com/Time-Warner-companies-partner-with-Adobe/article/128226/   

Convergence India press release

Leading digital industry players at Convergence India 2009 have reiterated the need for content protection technology and content distribution to function collaboratively in India.

The Indian film industry will grow at a compound annual growth rate of 9.1% to reach US$3.34bn (Rs 168.8 bn) by 2013, according to KPMG.(1) However, the media and entertainment industry loses US$4 billion and 820,000 jobs each year due to piracy and counterfeiting.(2)

The Centre for Content Protection (CCP) and the Motion Picture Dist. Association (MPDA) brought together leading digital industry players at New Delhi, March 19, to discuss recent developments in digital protection technology for content distribution and how this relates to monetisation of content.

“Content protection helps consumers in India and elsewhere to purchase content per-view, per-hour and on whatever device that suits the consumer. We are looking forward to engaging the Indian industry more,” said CCP Director Isa Seow.

Participants at the event pointed out that real numbers on the problem of actual piracy at TV set top boxes, as opposed to potential piracy, were not easily found and the methodologies not full-proof.

“It will be really wonderful if we find a connect between Bangalore’s IT companies and Bollywood to better enable new consumer models,” Seow said

NDS sees India as one of the most dynamic markets for the growth of digital pay-TV. “NDS technology, supported by our strong presence in India, enables operators to deliver uncompromised, innovative content, positively impacting the growth of the industry while fighting piracy,” says Warren Pearsall, Director, Major Accounts, NDS Asia-Pac, which is one of CCP’s Primary Advisory members.

Other issues discussed during the event were developments in regulation. There was a general sense that regulatory issues needed more discussion amongst stakeholders and with government.

Also, participants explored potential differences between software and hardware content protection solutions. Proponents defended the viability and security of both hardware-based and software-based solutions for content protection.

Says Rajiv Dalal, Managing Director of MPDA India, “Digital technology enables perfect replication and instant, widespread redistribution of entertainment. In order for everyone to derive the full benefit of such advances, it is important to implement secure content protection solutions that meet international standards. This is not only in the best interests of our consumers and our industry but ultimately, the long term development of entertainment on the Internet.”

Event : CONVERGENCE INDIA, 2009
Theme: The Future Role of Watermarking and Fingerprinting for Content Distribution

Participants:
Isa Seow, Managing Director, CCP ; Rajiv Dalal, Managing Director, MPDA India ; Steve Christian, VP, Marketing, Verimatrix; Eric Diehl, Security Technology Director, Thomson, Corporate Research; Gautam Gandhi, New Business Development India – Google; Sanjeev Fernandes, Head of Business Development, NDS India; Sanjiv Kainth, Country Manager, India and Head – South Asia, Irdeto; Vidar Sandvik, International Product Marketing Manager, Conax AS.

Date : 19 March 2009
Place: Pragati Maidan, New Delhi, India
Time : 10.00am – 1.30pm

MARCH UPDATES: 8 – 14 MAR

Auditude signed a deal with MTV Networks to help monetize premium content uploaded to MySpace back in November 2008, and the model is working well. Auditude has technology to determine then insert an ad on top of a video if it is from a copyright holder’s library.

More information at

http://venturebeat.com/2009/03/11/auditude-raises-more-money-to-match-and-monetize-copyrighted-online-video/

 

 

Multi Channel Network’s recent study found that at least 50% of the regular TV subscribers/viewers are more likely to visit a broadcaster’s website. Hence, the combination of TV and a corresponding website can create an advertising eco-system, with each medium benefiting from the other.  

More information at http://www.bandt.com.au/news/7C/0C05F17C.asp

 

 

An interview with Eldar Tuvey, CEO of ScanSafe, a provider of web security, in which Eldar gives his opinion on web-security-software-as-a-service business model.  

More information at

http://www.ebizq.net/blogs/connectedweb/2009/03/why_web_security_works_better.php

 

 

The Online Publishers Association announced that a plan to offer advertisers at least one of three new display advertising formats in July. The agencies are finding new ways to offer more interactivity and larger ad space. The group includes some major news-sites such as FOXNews, NBC Universal, CBS Interactive/CNET News, ESPN, Time Inc. etc.

More information at

http://news.cnet.com/8301-1023_3-10192869-93.html

 

 

Vodafone, a mobile network operator, is stripping digital rights management (DRM) from its service offerings. Vodafone recently signed deals with Universal Music Group, Sony Music Entertainment and EMI Music to offer their tracks and albums DRM-free for both mobile phones and PCs. 

More information at

https://news.hitb.org/node/30447

 

 

CCP members in the news

Conax, a provider of content security for digital TV, is entering into new markets of video distribution, continuing strong growth in the global digital TV markets especially in Europe, India, China and Latin America. Conax also reported 36% revenue growth in global sales of smart card security solutions in 2008.

More information at

hhttp://www.eurocomms.com/industry-news/6149-6149

 

 

NDS’s VideoGuard® conditional access (CA) technology has been selected by Teleclub, a Switzerland-based pay-TV operator, to protect Teleclub’s programming broadcast. NDS will also integrate VideoGuard® into Teleclub’s deployed set-top boxes (STB). NDS is a provider of security solutions such as CA and DRM technologies for digital pay-TV.

More information at

http://ca.sys-con.com/node/872499 and http://www.broadbandtvnews.com/?p=15288

 

 

 

 

  

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End-Feb news updates

The Digital Interactive Interface for Video and Audio (DiiVA) Consortium announced that the initial draft of their proposed digital home networking specification will be made available for public comment.

More information at http://www.businesswire.com/news/home/20090223006046/en/DiiVA-Consortium-Opens-Details%C2%A0of%C2%A0New-Home-Networking-Interface

There were 656 known data breaches due to inadequate protection methods, ranging from businesses, financial institutions, medical facilities, educational institutions to even government agencies, according to Identity Theft Resource Center. Encryption can be an effective solution for these breaches, as suggested by the Trusted Computing Group. The group released the three storage specifications in late January, and these can be combined with the Trusted Platform Module for enhanced security.

More information at http://www.enterprisestorageforum.com/continuity/features/article.php/3804711

 

 

China Central Television (CCTV) is setting up an online TV station to compete against the multiple portals with Youtube-like videos and clips. The State Administration of Radio, Film and Television (SARFT) said CCTV.com is researching “well-known Chinese and foreign video websites regarding content construction, technology planning and talent.” It also indicated that the development of this platform would take place under state control as part of an effort to “seize the higher ground on Internet videos.” SARFT has recently granted CCTV.com licenses to offer video content on 3G networks.

More information at http://www.variety.com/article/VR1118000383.html?categoryid=1009&cs=1 and http://www.chinadaily.com.cn/bizchina/2009-02/27/content_7520562.htm and http://www.chinadaily.com.cn/bizchina/2009-02/18/content_7489665.htm

 

 

Kindle, Amazon’s recently released wireless reading device, adopts a proprietary format that receives unfavorable reviews from the supporters of open e-book standards. The new non-portable format is likely to deny readers from reading e-books they purchase from
the company on another devices or those offered by Kindle’s competitors.

More information at http://blog.wired.com/business/2009/02/amazons-e-books.html

Following the release “Special 301” watch list by the US Trade Representative which identifies countries with inadequate protection for intellectual property rights, the US-based International Intellectual Property Alliance (IIPA) released its own recommendations, naming 38 countries from the list that are required to do more to tackle copyright infringement. Canada, Chile, China, Egypt, India, Indonesia, Mexico, Pakistan, the Philippines, Russia, Argentina, Brunei and Thailand, are “recommended” for the priority list. The IIPA is a consortium whose members include copyright industry trade groups such as the Business Software Alliance, Entertainment Software Association, Motion Picture Association of America, and Recording Industry Association of America.

More information at http://arstechnica.com/tech-policy/news/2009/02/2009-piracy-watchlist-names-usual-suspectsincluding-canada.ars

Facebook’s recent amendment on its terms of service raised several concerns over content ownership as the social network website seems to claim ownership to any user-generated content on the site even if the user deletes it. The site then issued somewhat a clarification to explain that User Content and Applications/Connect Sites" are exempted from its claims on content ownership.

More information at http://www.cnn.com/2009/TECH/02/17/facebook.terms.service/index.html?eref=rss_tech