Pictures of CCP at AIBD/ITU and BCA 2009!

CCP, with the help of our member companies, had very good sessions at AIBD/ITU and Broadcast Asia 2009 event!

For those who missed it, do check out our photos at the link below:

http://www.contentprotection.net/index.php?option=com_expose&Itemid=42

 You may alternatively head straight to our gallery!

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CCP – Broadcast Asia 2009 June Publication


The Centre for Content Protection Asia-Pacific (CCP) has recently
wrapped up two successful events: the "AIBD/ITU Regional Seminar on
Digital Terrestrial Television Broadcasting – Making the Right Choices"
and "Developments in Broadcast Content Protection and the Role of
Government" at Broadcast Asia 2009. Both events were held in Singapore
and were part of the Digital Future Seminar Series.


Following the events, the CCP has also published its special
supplement, issue 2. The supplement provides useful overview and
agendas of the recent events. It comprises of articles contributed by
the CCP’s member organizations, whose representatives are some of the
world’s leading thinkers and practitioners from both content and
technology sectors. It also takes a look at the CCP’s up-to-date
efforts and initiatives in "evangelizing" the beneficial adoption of
content protectiton technologies in helping content owners to monetize
their assets through different business/distribution models and
enabling consumers to enjoy content whenever and wherever they want
it. 

Some of the highlighted topics include:

Two agendas of recent events

How do you secure PayTV investments? and Why
"scrambling" for free-to-air broadcasting? by Roger Siow from Conax

I’m Web 2.0 connected but now there’s nothing to watch by
Graham Stephens from Astro

Asia-Pacific recommended outputs for free-to-air receiver
units

CCP’s listing of available research reports

Technology updates

A review of 2008 Digital Future Symposium

A review of Convergence India 2009

Snapshots of past events

and other content.

Download the supplement

Read more

CCP Digital Future Seminar Series – The June Report

Key content industry members of the Asia Pacific Centre for Content Protection (CCP), participated in the International Telecommunication Union – Asia-Pacific Institute for Broadcasting Development (ITU-AIBD) workshop, and at Broadcast Asia, in Singapore June 16-17.

During Broadcast Asia, CCP launched recommendations for outputs on free-to-air (FTA) receiver units as part of the Digital Future Seminar (DFS) Series.

Protecting the Digital Video Broadcasting (DVB) Common Interface and ensuring High Bandwidth Digital Content Protection (HDCP) for digital display outputs, disabling analogue outputs for High Definition (HD) content and adopting the latest version of broadcast signaling for DVB were best practices recommended.

Content industry players, including HBO, Irdeto, SecureMedia, NDS and Nagravision, participated in the seminar to talk broadcast content protection developments and the role of government. Paul Jackson, CTO of NDS, shared insights on regulatory practices for broadcasters in India.

Despite the proliferation of media, a bright future was predicted for FTA television broadcasters, with well-managed and protected HD digital broadcasts. Says CCP Director Isa Seow, “The industry is set to flourish but there are challenges in ensuring the availability of high-value content in Free-to-Air, particularly HD content. Content protection must be in place for HD content.”

Earlier, at the ITU-AIBD workshop on digital terrestrial television broadcasting June 16, Motion Picture Association of America CTO Jim Williams recommended terrestrial broadcasters tap low-cost content protection choices. Broadcasters at the workshop were engaged by CCP members Nagravision, NDS, ASTRO, MPA, Microsoft and Conax who provided updates and a panel discussion on the latest issues in relation to broadcast and content protection.

Participants discussed why free-to-air (FTA) broadcasters may need to make content-protection choices, especially at the set-top box.

“It’s a really exciting time for us as the digital transition begins,” says Seow.

Jim Williams called it digital emancipation when US broadcasters turned off analog signals June 12 this year. Every country is in different stages of the digital transition, he said, and invited delegates from different countries to look at which stage they each were in, and the different types of content protection involved. When you worry about what kind of service data you’re going to have and several other issues, the other thing you must worry about is content protection, he cautioned. “Protect your free TV,” he exhorted.

”Content protection helps broadcasters to obtain high-value entertainment. Content owners can be more confident of channels that they will be licensing content,” says Seow, who is also MPA consultant. “Our CCP Recommended Outputs Publication is a reference for many device manufacturers and broadcasters seeking clarifications for free-to-air set-top box outputs design.”

Williams recommended low-cost alternatives such as High-bandwidth Digital Content Protection (HDCP), where discounts on royalties are available. “Not many organisations are focused on low-cost alternatives,” he said. “One organisation that is focused on it is CCP.”

In Korea, a country with one of the highest broadband penetration rates, 47% of the 33.5 mill users admitted to illegally downloading movies once a week. “If this goes on, we’re going to face what happened to the music industry,” said Graham Stevens, CTO, Astro All Asia Networks plc. He concurred that it might seem strange to talk about FTA and content protection in the same breath, but don’t just go out with open-architecture set-top boxes, he warned, and instead use the opportunity to think about how to do the digital transition well.

NDS Asia-Pac Chief Engineer Paul Jackson described a new broadcast business model that his company supports in Turkey. The Turkish model requires people to purchase a content-protected set top box and register for free access to additional “free-to-view” content. Advertising is targeted to users of these set top boxes. An enhanced version of the service for digital video recorders could in future allow for targeted advertising by demographics. Jackson advised against subsidising unprotected set-top boxes, which may be “effectively subsidising your neighbours’ set-tops,” if your set-tops are compatible with neighbouring countries’ transmissions. He recommended minimum security features in hardware, common to all boxes, as a means both to enable more potential business models and also to discourage unintended cross subsidy.

In the crowd was the Indian regulator amongst the Singapore, Malaysia and other regulators who flew in for the BCA related events.

Jim Beveridge, Director International Media Policy, Microsoft, said the company had several new innovations where high-value content was one constant. The idea of Multiple screens on Media Room, Media Centre and X-Box require content protection, he said, which requires Microsoft to interact with broadcasters on this platform.

Vidar Sandvik, International Product Marketing Manager at Conax AS, advocated “scrambling” for FTA broadcasting. He cited Netherlands and Poland where 100% cable saturation did not prevent terrestrial television from thriving. In Poland where FTA had 30% of the market, FTA broadcasters added video-on-demand in HD, increasing value for consumers, and ensuring no leaks to the Net. Let the pay-TV operator subsidise the set-top box, he said, and then control box quality for content protection. As for cost, set-top box vendors paid nothing for Conax hardware, he said.

Licensing set-top box production and preventing consumers from becoming broadcasters, but enabling them to receive, store and do home networking are some rules that regulators should lay down to protect content, concluded Williams. He recommended making content protection cheaper by going completely digital. “Why do you need analog outputs?” he asks. The combined cost of HDMI (High-definition Multimedia Interface) and content protection on a set-top box was cheaper than content protection alone, he pointed out.

The ITU-AIBD workshop saw 40-50 Asian broadcast regulators in the room. Among the regulators were Singapore, Malaysia, India, Indonesia, and others.

Event: ITU-AIBD Regional Seminar on Digital Terrestrial Television Broadcasting – Making the Right Choices
Location: Suntec Convention Centre, Singapore
Date: June 16, 2009

DFS Broadcast Asia speakers: Bob Zitter, Chief Technology Officer, HBO * Jim Williams, CTO, Microsoft* Christophe Nicolas, Chief Technology Officer, Nagravision * Vidar Sandvik, Intl Product Marketing Manager, Conax * Paul Jackson, Chief Technology Officer, NDS * Dr. Benjamin Lian, Director of Technology, Irdeto * Paul Osbourne, General Manager, R&D, Securemedia* John Enoch, VP, Asia Risk* * Isa Seow, Managing Director, Centre for Content Protection (CCP)

CCP's May updates (cntd)





China’s SARFT plans to form CMMB industry alliance

News from
ChinaDRM Forum — China’s State Administration of Radio, Film and Television
(SARFT) and its CMMB (China Multimedia Mobile Broadcasting) working group is
planning to set up the CMMB Industry Alliance. 
The CMMB working group is working with the CMMB patent owners to form
this alliance and a CMMB patent pool complying with international practices and
standards. This move is SARFT’s attempt to further accelerate the development
of the CMMB.

There are
currently more than 200 domestic and foreign companies joining the CMMB, and
these organizations will most likely to be members of the CMMB industry
alliance. SARFT will release to the public its patent licensing policy, and
have also indicated earlier that the CMMB’s patent licensing policy would be
free of charge for the first two years. 

The CMMB
industry access system will require further clarification as well.

TiMi
Technology, a China-based company founded by the Academy of Broadcasting
Science (ABS) of the SARFT, whose patents are directed toward CMMB chip
development, recently published the “CMMB demodulator chip R&D partners”
list showing several companies such as Vimicro, Creative Video,
Microelectronics, Institute of Microelectronics of Chinese Academy of Sciences,
Telepath Technologies, Shenzhen State micro-technology, Telegent Systems and
Datang Telecom
Company. These companies have received seven units
of TiMi Technology patents.

More
information at
http://www.chinadrm.org.cn/news.php?id=1830

China looks forward to 3G-enabled mobile TV development

News from
China-DRM forum — The release of 3G licenses has presented many business
opportunities, which China’s mobile TV operators are eager to take advantage of
for.

Many
companies such as NTTdocomo, KDDI and Softbank have seen a steady increase in
their 3G users since 2008, and the growth trend continues. The rapid
development of 3G networks also builds a solid foundation for 3G mobile-TV.
Beijing Olympics was certainly a boost for development of hardware, software
and experimental systems to enable mobile-TV services in both domestic and
international markets. However, the growth of China’s 3G in general and
3G-enabled mobile-TV in particular will not be a smooth process without getting
rid of the three major challenges that 3G is still facing:

1. News, entertainment and other programs still follow the traditional one-way
TV broadcast method but not the interactive platform for mobile-TV-specific
content. Mobile-TV needs to get out of the shadow of traditional TV, and
there’s a need to develop its own unique programs that differentiate the
sector. The lack of professional program producers further adds to the problems.

2. Three defects of 3G
3G is still suffering from speed instability, and mobile-TV as a streaming
media business has high demands for bandwidth. The high level of instability
hinders the realization of a truly smooth real-time transmission of TV content.
The problem of bandwidth remains and become worse as the number of users
increases, which affects the delivery of services. 

3G charges are still high, and this is steering consumers away. A recent survey
of 360,000 Internet users showed that 49% of them are reluctant to adopt the
service because “the charges are too high.” The need to replace their mobile
phones and change applications presents another obstacle. The issue also traces
back to consumers’ demand of high-speed Internet access.

Finally, there’s still a lack of diversity in 3G services. The leap from 2G to
3G may not make a real difference for the user, as 2G services are, to a
certain extent, able to meet the user’s needs. 3G is indeed a new and popular
trend, yet consumers may just be happy and make do with their current 2G
services.

3.
Regulation policies
Mobile-TV as a new medium has to face with policy control, especially when
different departments of the government handle different aspects of this new
business. Moreover, the lack of unified standards for mobile-TV makes it
impossible for cellphone manufacturers to embrace standardized production
processes. This leads to consumers bearing the high cost for 3G services.
Companies are still looking for a suitable business models for this emerging
field.

More
information at
http://www.chinadrm.org.cn/news.php?id=1831

Asia-Pacific
to occupy 50% subscribers of the global mobile-TV market; with South Korea,
Japan and China leading the way

Rapid technological advancements in countries
such as China, Japan, South Korea and India have fueled the growth of mobile-TV
market in Asia Pacific, with the region, expectedly, accounting for more than
50% of the global mobile-TV subscribers by the end of 2013.

South Korea and Japan with the most mature
mobile markets in the region have already introduced mobile-TV broadcast
services built on homegrown standards. In 2005, South Korea developed the DMB
(Digital Multimedia Broadcasting) standards and launched Satellite-DMB and
Terrestrial-DMB while Japan launched Integrated Services Digital Broadcasting –
Terrestrial (ISDBT or 1-seg).
Both countries are expected to hit the mass
adoption of technology by 2010, when the rest of Asia-Pacific countries join
the commercial Mobile TV service business.

China
will enjoy fast growth in the subscriber base. China is already developing its
own national mobile-TV broadcast standard such as T-DMB and China Multimedia
Mobile Broadcasting (CMMB). The introduction of 3G technology will also help
the China market.

Other
countries such as Hong Kong, Malaysia and India will also emerge as potential
leaders in the Asia-Pacific region.

More
information at
http://www.prminds.com/pressrelease.php?id=7361

TV industry battles piracy, adopts content
protection technologies and provides legitimate options for consumers

The TV industry is putting up the fight
against piracy, a battle similar to that of fought by the music industry.
Piracy of TV shows is mushrooming on the web, prompting TV executives to line
up their legal, technological and marketing resources to battle piracy. The
recent Pirate Bay crackdown in April 2009 was one of the victories in which
companies like Warner Bros., Columbia, 20th Century Fox, Sony BMG
and EMI will receive a total of $3.6 million in damages from Pirate Bay
administrators convicted of copyright violation. 

Online piracy of TV shows occurs through
shared/P2P technology on torrent sites (such as Pirate Bay) streaming of
infringing content and “cyber lockers” – sites that provides links to pirated
copies of TV shows. New technologies are being rapidly embraced to address new
threats. YouTube and MySpace have introduced content fingerprinting technology
to monitor and reduce illegally uploaded commercial content, and also entered
deals with companies like Warner Bros. in antipiracy efforts. Negotiations with
cyber-lockers sites to link to legitimate viewing site such as Hulu or
TheWB.com have taken place as well.

Legitimate online distribution can reduce
piracy, and studios are working closely with ISPs who are trying to limit
illegal, unauthorized content to be uploaded to their servers. Networks and
studios are increasingly collaborating with governments and ISPs on antipiracy
laws, and technology should play a central role in fighting against digital
theft, Rick Cotton, executive VP and general counsel at NBC said.

NBC reported that only 1% of viewing of
online Olympics material was generated by infringing content on UGC sites
because the network provided legitimate alternatives. Thus, for consumers, it’s
more about availability of content than the fact that it’s free. It’s an
opportunity, not a threat. 

More information at http://www.tvweek.com/news/2009/05/as_piracy_climbs_tv_takes_up_a.php

 

Strong
content protection measures may backfire on PC-game producers

To battle increasing PC games piracy, enabled
by broadband Internet connections and BitTorrent software, publishers are using
stricter copy protection. However, it may not be the best solution since
legitimate paying customers, the PC gamers, are caught in the middle. They are
technically sophisticated enough to download illegally, but who choose to buy
instead. The recent case of Electronic Art’s Spore is a demonstrated example.

Spore was a highly anticipated game and
expectedly a hit. However, it had very strict copy protection, such as being
playable only after online activation (only for a certain number of times) and
hence made it unable to be installed on multiple computers or systems. The game
also installed a program called SecuRom that could affect other programs, with
little information on what it was, which made it appear much like a malware
rather than a protection measure. Gamers fought back against this unusually
strong copy protection, prompting bad reviews for the game, and steering away
potential buyers to available alternatives: illegal, pirated copies of the
game.

To
make matter worse, the pirated version offered conveniences unavailable in the
legal copy: it had no SecuRom and could be used on any number of systems.

Electronic
Arts invested in strong copy protection in an attempt to protect its revenues,
but ended up alienating its supporting customers. Customers purchased games
legitimately but then made to feel like pirates through excessive and invasive
DRM measures.

Hal
Halpin, president of the Entertainment Consumers Association, said at the
recent Federal Trade Commission’s summit, that publishers should be required to
disclose the level of DRM on the game’s packaging, and actively inform
consumers of the existence of such DRM measures.

More
information at
http://www.wired.com/techbiz/media/news/2009/05/game_ars

Indonesia cracks down on
illegal Pay-TV operators

An
official from the Indonesian Telecommunication and Communication Ministry said
the ministry will shut down illegal PayTV operators across the country. These
illegal operators are currently serving an estimated 1.4 million subscribers
nationwide. Weak law enforcements and a strong demand for quality TV shows has
resulted in the mushrooming of pay-TV service providers in the country, yet
about 695 of which operate without licenses. Most of the illegal pay-TV
services operate outside Java with monthly service rates varying from as little
as Rp 25,000 (US$2.40) to Rp 55,000. The ministry earlier said that the
broadcasting authority would set a deadline for procedural applications for
these operators. 

These
illegal operators have caused not only potential losses to legal ones but also
made the government lose potential non-tax state revenues which are generated
from broadcasting fess. They also violate copyright of the different programs
they broadcast. The illegal practices include unauthorized redistribution of
services or programs, and making deals with foreign PayTV service providers without
broadcasting rights in Indonesia.

There
is a stark contrast between the fees charged by the illegal and legal
operators, a practice unfair for subscribers of the legal services. Officials
from the ministry also predicted that Indonesia would likely to receive
complaints from other countries for not cracking down on illegal PayTV
operators.

Only
7 percent of the Indonesian PayTV market has been penetrated, according to
Indovision, and subscriber bases are expected enjoy a 65-to-70-percent
increase, regardless of the global economic conditions.

More
information at
http://www.thejakartapost.com/news/2009/05/25/ministry-plans-crackdown-695-illegal-pay-tv-operators.html and http://www.thejakartapost.com/news/2009/05/24/695-paytv-providers-operate-without-permits.html

Korean telco SK Broadband
deliver new IPTV service 

Korean
telco SK Broadband is launching IPTV and VOD on a variety of networks including
hybrid fiber-coax, DSL and fiber optic systems, a commercial launch considered
to be the largest for cable IPTV to date. SK Broadband has a total of 6 million
customers, and the new service will be offered to consumers in the Seoul metro
area and then to other regions over the course of the year.

SK
is the latest MSO (multiple system operators) to use the “CMTS bypass” and
“edge QAMs” technology – going around the cable modem termination system to
deliver IPTV. These technologies are capable of delivering multiple traffic
types – VOD, switched digital video streams, voice and data etc.  The bypass solution is being rapidly adopted
by operators in Europe and Asia. 

More
information at
http://www.von.com/news/korean-telco-in-largest-cable-iptv-launch.html

Irdeto selects S3’s StormTest to test
Conditional Access System

Irdeto
has recently selected S3’s StormTestTM to support the development
and testing of their Conditional Access (CA) system. StormTest is a set-top box
(STB) automated tests and analysis system which uses automation framework to
improve test cycle time, execution cost and repeatability.

The
Irdeto’s solution to be tested is a modular operator CA system to protect DVB,
IP and mobile content. StormTest will be used by Irdeto to conduct end-to-end
testing of different features of the STB. StormTest is also integrated with a
defect management system which can automatically generate defect reports during
regression testing.

Rory
O’Connor, vice president of engineering for Irdeto’s Digital TV product group,
said that StormTest allows control and monitoring of different components of
STBs and CA system directly through the test environment, and hence enable a
wide range of end-to-end tests, which helps with monitoring product
performances.

More
information at
http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20090527005661&newsLang=en and http://www.presseecho.de/kultur%20&%20unterhaltung/PB265996.htm

EMC maintains leadership position in Thailand storage
software market with strong portfolio of content protection and management
solutions

EMC Information
Systems Ltd, EMC Corporation’s business entity in Thailand, has maintained its
leadership role in the Thailand storage software market, IDC Asia-Pacific
reported in its recent Semiannual Storage Software Tracker. Companies in
Thailand are investing in archiving, content management and security software
solutions due to the increasing need for companies to protect data and
transactions from theft or misuse, and comply with regulations. EMC has
continued to lead in the storage software market as companies are looking to
them for technological innovations in tiered storage, content protection,
virtualization and content management.  

EMC has a 26.83
percent market lead based on full-year revenue in 2008. Over the first months
of 2009, EMC has also noted that companies in Thailand are increasing focused
on investing in storage software solutions and content protection and
management technologies to improve operational efficiency.

More information at
http://www.nationmultimedia.com/2009/05/25/technology/technology_30103568.php

Dalet Digital Media Systems to showcase media asset
management systems at Broadcast Asia 2009

Dalet Digital Media
Systems will showcase their media asset management solutions, version 3.0 at
the Broadcast Asia 2009 exhibition held in Singapore from June 16 – 19, 2009.

DaletPlus is an
enterprise media asset management platform designed to manage and facilitate HD
production, archiving and repurposing workflows for different programs. It is
integrated with production tools and is packaged into four offerings: Dalet
Enterprise Edition, Dalet News Suite, Dalet Media Library and Dalet Radio Suite
HD. They provide flexible workflows and also metadata management capabilities.
The DaletPlus Version 3.0 is integrated with GD support, production features,
IT-based ingest technology (which can record continuously SD and HD formats),
coupling with SeaChange video servers and Data Direct Networks storage and
overall monitoring and analyzing systems.

Raoul Cospen, Dalet
Director of Marketing, will present a paper on "Facilitating Broadcast,
Digital/Web TV, VOD, and Mobile TV with Media Asset Management Technology"
at the Broadcast Asia 2009 conference.  

More
information at
http://avid.broadcastnewsroom.com/articles/viewarticle.jsp?id=754509

North Korea developed site to
distribute news, accessible to mobile phones

A
government website in North Korea has been developed to deliver news and other
content to wireless phones, following the launch of the 3G wireless
communication networks. “Ryomyong”, a separate site run by the National
Reconciliation Council, has reportedly launched a webpage for mobile phones
which carries major news from the Korea Central News Agency (KCNA) and other
content. But it did not disclose the web address or whether the site is
accessible domestically or abroad, and neither how to access the site through
mobile phones.

The
website is speculated to be a recently opened Twitter page. Twitter is a
micro-blogging site used widely by media outlets to disseminate real-time news.
Twitter can be access by smartphones with Internet capability such as
BlackBerrys or iPhones.

This is
an interesting move as all North Korean-run websites are blocked in South Korea
and can only be accessed through special government authorization. 

More
information at
http://www.tmcnet.com/usubmit/2009/05/24/4194180.htm

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RESEARCH REPORTS UPDATE – CENTRE FOR CONTENT PROTECTION (CCP)





RESEARCH
REPORTS UPDATE

– Centre for content protection (CCP)

The
full list of available reports and research documents is as follows: 

·      
Content Protection in China 2009 – A Technical PerspectiveThe article’s primary purpose is to update
the reader with the latest information about the status of content protection
in China. While this document focuses on the technical perspective, we also
extend the discussion to the commercial and legal perspective where applicable.
Technical progress, standards, roles of government entities as well as views
from practitioners will be reviewed in this article.
   $1000.00

·      
Content Recognition in China 2009
— This paper explores the latest situation of the Internet digital audio-video
market and the rampant piracy in P2P networks in China. The paper highlights
all developments and issues pertaining to the future potential deployment of
content recognition, watermarking, filtering in China. China’s technology and
policy aspects of content protection will also be reviewed along with
insightful remarks given. Some of the rules and executable schemes for content
companies also proposed.
    $500.00 

·      
Profiles of Regional and International Organisation in relation to CCP
Activity
 —This
document details the different regional (Asia-Pacific) and international
organizations whose activities have connection and relevance to the regional
broadcast issues and content delivery. It includes names of key executives.
Organizational backgrounds, activities, contact persons and contact details are
amongst the valuable information provided.
   $500.00

·      
HDTV Output Protection High definition technology
has breathed new life into the television industry.  Yet, the industry
could suffer a major blow if content is pirated and redistributed through
illegal channels. This article discusses five recommended basic principles that
digital content control technologies should adopted.
   $30.00

·      
Content Protection – The Consumer Choice — Content Protection is
not solely about protecting analog and digital content from unauthorized access
but, more importantly, also about the ability to bridge the needs of content
owners and consumers with new viewing and usage models.
   $30.00   

·      
Digital Future Symposium – Watermarking and Fingerprinting — Content Recognition
Technology (CRT) can be used in various deployment scenarios to combat piracy.
In this brief paper we explore some of them and highlight developments in Asia
and around the world.
   $30.00

·      
Digital Cinema Hollywood
has been slower than most to get with this new digital technology for a variety
of reasons.  But new statistics show that of the estimated 100,000 cinemas
worldwide, over 6,300 have already converted to digital and many more are due
to follow suit. This paper gives an explanatory insight into the issues related
to digital cinema.
   $30.00

·      
Alphabet Soup of Content Protection Technologies — A useful glossary of
the commonly-used terms and acronyms about content protection technologies.
  $30.00

·      
Japan’s Broadcast Protection SolutionIn their conversion to digital terrestrial
television broadcasting (DTTB), Japan’s broadcasters have adopted the
Integrated Services Digital Broadcasting (ISDB) standard that supports DRM as
the digital TV and digital radio format.
  $30.00

·      
What is Content Protection? — This
article seeks to review content protection and how is it all about enabling new
viewing and usage models creating new business models by implementing flexible
usage rights to embrace the changing needs of consumers
   $30.00

·      
Interviews with ChinaDRM and Vobile — This interview shows
what these two establishments are about and lists their views on the industry
and many more.
   $100.00   

There
are also other upcoming research initiatives that the CCP is embarking in. The
CCP welcomes sponsorships for these projects.

·      
Upcoming Research Project on
the Future of Online Video Distribution in China: How Could Online Advertising
Be a Stable Source of Revenue?

With
broadband adoption rates on the rise and online audiences increasing, there is
a huge potential for online video websites for TV and movie distribution.
 Online video distribution empowers consumers and brings movies and TV
right into consumers’ living rooms. This empowerment, however, also facilitates
the distribution of pirate content. As a result, movie studios and broadcasters
are trying hard to implement subscription business models and other pay per
view businesses online. Particularly, in China, content distributors and owners
are finding it hard to implement this, amidst proliferation of pirate sites.

In
China, the Regulator and industry players often complain, “China needs a new
business model.” Could online advertising be the answer for the Chinese
Internet population? Is this the way which content owners can monetise in China?
And if so, how do we implement efficient technological solutions to limit the
distribution to only targeted communities? What are the issues, pros and cons
and technical requirements? This research concerns whether advertising may be a
viable and separate form of content distribution. We will also analyse
technological implications, developments and the distinction between TV and
Movie content issues in China.
 

For
more information on these research initiatives please visit www.contentprotection.net or
contact the CCP’s Managing Director Isa Seow at Isa_Seow@contentprotection.net

Purchase
research papers on our website www.contentprotection.net

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