CCP Industry Updates – April

CCP April industry Updates

IPTV Multi-Service Provider Set-Top Boxes

Singapore- The country is deploying high speed fiber-to-the-home
network and expecting TV to drive the interest of consumers. The high
speed network will provide e-government services, IPTV and Internet
services to homes in Singapore. The Government of Singapore (Infocomm
Development Authority and Media Development Authority) are reviewing
and studying the implementation of a single box for multiple IPTV
service providers to accompany this. For more information see
The TV service will combine both traditional channels and also
UGC-related channels of TV (such as online streaming sites) into TVs
within the home. At the same time the Government is studying the
availability of content to be provided by several service providers. It
may be implementing a system which will end the bidding between service
providers for high-value content.

On 18 December 2009, IDA and
MDA released the draft Functional Requirements for Common-Featured
Set-Top Boxes as part of Project NIMS (hereafter referred to as “Draft
Version 0.1”). The NIMS Panel1, which is co-chaired by IDA and MDA, and
comprising key industry players, would use the final functional
requirements document as a basis for recommending a set of standards
for IPTV deployments in Singapore. A detailed set of technical
specifications for NIMS common featured STB would be subsequently
developed based on the set of IPTV standards selected. A follow up
informational session will be held on 21st May in Singapore.

DRM could become legally enforceable
May 5, 2010

The European Commission has revealed details of the Anti-Counterfeiting
Trade Agreement (ACTA), which is designed to help combat piracy.

The act has been shrouded in secrecy for years, but finally the
European Commission has revealed a draft following threats of court
action from the European Parliament.
ACTA features several measures
to prevent the sale of pirated games, but also suggests laws to help
protect IP rights in the digital space.
Most significantly for the
games industry, is that ACTA would make digital rights management (DRM)
enforceable by law, with each country having to impose legal
restrictions on people that try and circumvent DRM.

The trade
agreement also allows rights holders to get injunctions with the court
if they feel copyright infringement will be imminent, rather than
actually happening.
Seagate ships portable drive with movies
April 12, 2010

maker of the FreeAgent Go portable hard drive and the FreeAgent
Theater+ player, announced Monday its agreement with Paramount Pictures
to preload some of its 500GB FreeAgent Go Portable drives with a
library of 21 feature films. This appears to be the first time a
storage company has teamed up with a studio to distribute movies in a
digital format this way. The movies include "Star Trek," "The Curious
Case of Benjamin Button," "G.I. Joe," "Shooter," "The Hunt for Red
October," "Nacho Libre," and "Jimmy Neutron: Boy Genius." You’ll need a
code to activate a movie before it can be played back.

these titles are encrypted with digital rights management (DRM) and
need an activation code before they can be played. The cost for the
activation varies from $10 to $15 each movie. However, Seagate offers a
free code for "Star Trek" together with the registration of the new
hard drive.

Once activated, the movies can be played back on
your computer via Windows Media Player or any other digital content
playback device that supports the DRM technology used by Paramount

According to Seagate, its FreeAgent Theater+ is
among these devices; it must be upgraded with the latest firmware,
which will be released later this month.

Latens Unveils Dual CAS at ANGA
May 3, 2010

a provider of conditional access for pay TV, has announced the launch
of the latest feature of its content protection software Dual CAS at
the ANGA Cable Show, May 4-6 in Cologne, Germany. Dual CAS allows the
operator to move set-top boxes from one CAS solution to another.

Latens Dual CAS enables operators to provision a single set-top on one
of multiple CAS systems even after the box has been deployed in the
Dual CAS is released on the heels of CAS5, which protects
content across multiple networks – cable, IP, DTH, DTT – whether one
way, two way or hybrid from a single headend.

The cardless
solution ensures content on multiple devices is protected, be it PC,
mobile device or multiple set-tops within the home.

Ubisoft DRM Gets Hacked
April 25, 2010

a week after Ubisoft mentioned that DRM is ‘vital to their business‘,
they were hacked. Ubisoft’s notorious “Online Services Network”
requires gamers be always online in order to play games like Assassin’s
Creed 2. This obviously has led to much frustration as flaws and errors
make legitimate customers wish they’d pirated the game – and turn some
into doing it. A new hack has now been unleashed to the internet – and
it reportedly removes the DRM entirely.

The hack is credited
to a group named Skid Row, who warned other hacking groups that their
exploited files have been ‘reverse-safegaurded’ so that others won’t be
able to steal their work. Users download a modified game executable
that is able to bypass the strenuous Digital Rights Management steps
that most have to go through.
Skid Row also left a little note in the readme for Ubisoft themselves:

“Thank you Ubisoft, this was quiete [sic] a challenge for us, but
nothing stops the leading force from doing what we do. Next time focus
on the game and not on the DRM. It was probably horrible for all legit
users. We just make their lifes [sic] easier.”
DRM follies: Capcom explains unnannounced DRM, while hackers claim victory over Ubisoft’s
April 23, 2010

3 owners who downloaded Capcom’s recent download-only brawler Final
Fight: Double Impact found the game’s offline capabilities to be
less-than-stellar. Particularly, the game cannot be played on PS3s
unless the player is connected to the PlayStation Network. Previous
titles released by Capcom for the PS3’s online store have had no such
restrictions, and the company recently explained itself to Kotaku,
stating that store descriptions will soon carry notice of the new
authentication method.

Indian Copyright Act may be amended soon, DRM may become legally breakable
April 25, 2010

recent bill introduced by the Union Government seeks to amend the
Copyright Act of 1957, attempting to bring Indian copyright laws at par
with the World Intellectual Property Organisation (WIPO)’s treaties,
and give creative contributors to copyrighted material more rights. The
Copyright Amendment Bill 2010, if ratified, will greatly affect the
music, film, and photography industries of India.

the amendment also proposes that private & personal copying will be
treated as ‘fair dealing’. This interestingly allows users to break DRM
(digital rights management) on their legally purchased content, as long
as they are not violating copyright terms. This will allow them to move
and use the content on various devices. Amazingly, this provision will
also allow developers to make and sell tools to break DRM protection.

As expected, the changes proposed have been met by strong opposition
and disgruntlement, mainly from music companies, who claim that the
Indian film and music industry cannot be compared to any other in the
world, and will have to have different laws.
iPad Sparks Debate at London Book Fair
May 1, 2010

The iPad was the favorite attraction at the London Book Fair Digital Zone last week.

"This is a really good eReader," said James Macfarlane from EasyPress. "It has got five fonts."

His general point was that publishers will have to forget about complex
typography when offering titles on e-readers. They will be able to show
text in a continuous flow with limited display options. Apple products
offer video and animation in other formats but the standardization
requirements for electronically published material limits apple to
similar page design as on other devices.

Macfarlane also
claimed that Digital Rights Management (DRM) would eventually be seen
as impossible in a cloud publishing world. He claimed that any
undergraduate from a modest university would be able to break the
current security. Hazel Woodward from Cranfield University reported on
a survey of student opinions on e-books by JISC, a UK academic
organization. The summary point on the slide was "Get Rid of Digital
Rights Management".

Because of ash from a volcano in Iceland
many flights were cancelled and the London Book Fair seemed less active
than usual. The UK booktrade is only part of the event, many publishers
just discuss rights with each other. Michael Smith from IDPF, the
organization for digital publishers, was unable to attend this year so
his presentation was cancelled.

However Macfarlane showed a slide of sales based on IDPF research and he did the year before.

The Digital Zone has expanded in space to allow more conversation.
There was more seating and much more space for the presentations
although the audience still took up some space in the passageways. The
Digital Zone is sponsored by Sony and Omar Gurnah, UK Marketing Manager
for the Sony Reader, took some of the time that Michael Smith would
have used to comment on the eReader scene in the UK. He claimed that
Sony is not worried about competition and would welcome the Amazon
Kindle in the UK within the next twelve months.

Made-in-Ottawa Cloakware technology to protect Netflix content
April 16, 2010

video rental company Netflix Inc. has chosen Irdeto’s Ottawa-developed
Cloakware security technology to protect the former’s streamed content.

Irdeto – which is co-headquartered in Beijing and Amsterdam but
acquired a number of local R&D employees following its
US$72.5-million purchase of Cloakware – said Netflix has licensed its
Cloakware Embedded Security product as part of a suite of content
protection tools for the tens of thousands of TV episodes and movies
its streams instantly to members.

“With more and more
consumers turning to the Internet to watch high-value content, it is
critical for content delivery services to embrace secure
video-on-demand and streaming platforms,” said David Canellos, Irdeto’s
senior vice-president of sales and marketing, in a statement. “Irdeto
has extensive experience in software and consumer device protection,
which will help companies make these new business models viable for
years to come.”
Terms of the Netflix deal were not disclosed.
Widevine to Provide Video Optimization and DRM for DISH Network’s TV EverywhereTM Service

a provider of digital entertainment solutions, today announced it has
been selected by DISH Network L.L.C. to provide adaptive streaming,
virtual DVD-like "trick play" and digital rights management (DRM) for
the pay-TV provider’s TV Everywhere™ service.
Widevine’s video
optimization and DRM platform will ensure that DISH Network customers
viewing their live and on demand shows throughout the home with TV
Everywhere™ receive the highest-quality entertainment, while at the
same time ensuring that DISH Network programming is securely delivered
wirelessly to any device anywhere in the home.

"We are excited
to partner with Widevine to bring TV Everywhere™ to our customers,"
said Bruce Eisen, vice president of Online Content Development and
Strategy at DISH Network. "With Widevine’s Hollywood studio-approved
DRM and video optimization technologies, DISH Network customers will
have the freedom to watch their favorite programming throughout their
home and on the go via a multitude of devices."

"DISH Network
continues to launch cutting edge services to remain at the forefront of
multi-channel video programming and Widevine is pleased to be part of
this endeavor," said Brian Baker, CEO, Widevine. "Widevine’s video
optimization and DRM will ensure that DISH Network customers enjoy the
high-quality experience that they have come to expect from DISH

Haihaisoft Providing DRM-X Business Server Edition
April 26, 2010

order to further facilitate the content providers’ management
application on DRM-X platform, and provide a higher degree of
protection for content providers’ content, Haihaisoft released DRM-X
Business Server Edition.
DRM-X Business Server Edition including:
Haihaisoft Universal Player, Haihaisoft PDF Reader, DRM-X Packager,
License Server, and online Management System.

The new released
DRM-X Business Server Edition running on content provider’s own server.
It means content owner’s can totally control DRM-X Business Server
running status, and there is no license deliver limitation in this
Business Server Edition.

This sale model enables content
providers easily publish their contents, you can securely deliver your
content by anyway, and starting maximize the value of your content
without additional license cost.

Now Haihaisoft DRM-X has three editions: Premier Account, Business Account and DRM-X Business Server Edition.
Irdeto to support content distribution via Adobe Flash Access 2.0
April, 15 2010

security provider Irdeto yesterday announced an agreement with Adobe
Systems Incorporated to support Adobe Flash Access 2.0 content
protection technology for the
secure delivery of premium content worldwide.

The company said that its Adobe Flash Access 2.0 license service will
be available as a hosted service leveraging Irdeto’s existing
international data centres and infrastructure and deploying Irdeto’s
patented technology that speeds and scales the delivery of licenses to
mass market audiences. Adobe Flash Access 2.0 has already been endorsed
by the
Digital Entertainment Content Ecosystem (DECE).

No financial details of the agreement were disclosed.

Samsung To Use Microsoft’s PlayReady DRM In Its Devices
April 15, 2010

(digital rights management) generally doesn’t get a warm response from
consumers, but tech companies often have to include DRM to safeguard
digital property, and Samsung has announced that it will partner with
Microsoft to apply Microsoft’s PlayReady DRM technology to a broad
range of its consumer products, which will include phones, digital
video players, TVs and other devices. Samsung expects to migrate from
its current Windows Media Digital Rights Management to PlayReady by
2012. According to Samsung, the technology would be used to protect
content, allowing it to be accessed on a range of devices, most likely
storing it in the cloud.

Samsung to Use Microsoft DRM in Phones, TVs
April 13, 2010

Electronics said Tuesday that it has partnered with Microsoft to apply
Microsoft’s PlayReady DRM technology across a "broad range of its
consumer products," including mobile phones, digital video players,
televisions and other device offerings.

Samsung said it
expects to migrate from Windows Media Digital Rights Management to
PlayReady across its communications and entertainment products
worldwide by 2012.
PlayReady is Microsoft’s
digital-rights-management solution, that Microsoft has bundled with
Windows 7. SilverLight 2-based online content can be protected by
PlayReady, which can be licensed for servers, applications, or client
Samsung said that it would use the technology to protect
content, and allow it to be accessed on a range of devices, most likely
storing it in the cloud.,2817,2362614,00.asp

The Future Of Content: Protection Is In The Business Model — Not In Technology
April 13th 2010

I received a dollar every time I get a question along the lines of "how
can the content industries compete with FREE?" — I would be traveling
first class everywhere I go. Underneath this question I often find my
favorite toxic assumption: "less control over distribution means less

This belief is as tired as it is poisonous: enforcing
control (when trust is really what’s needed) will yield instant
disengagement, which swiftly and surely will translate into dwindling
revenues — as the music industry keeps proving again and again. If you
believe in control rather than value and trust, the content business of
the future is not a good hunting ground for you.

Take eBooks:
despite clear and present proof that DRM has proven disastrous in
selling digital music (and now is pretty much history), technical
protection measures are still being looked at to ‘secure distribution’.
When will they ever learn?

The thinking that the digital
distribution of content must be controlled to achieve any kind of
reasonable payment is fundamentally flawed because of this
not-so-futuristic realization: in our open, mobile, social and
digitally networked economy, content publishers need to offer their
goods in a way that no longer centers on the distribution of units
(digital or physical) as the key revenue factor. The idea of just
selling copies is toast – selling (i.e. offering) access is where the
money is. Kevin Kelly said it years ago: we must sell what can’t be
copied, what’s scarce, not what is ubiquitous.

The irrefutable
trend is that the window of opportunity of ‘selling copies’ (be it
iTunes, eMusic, the Kindle or the iPad) is rapidly closing. The real
opportunity, the TeleMedia Future, is in selling access and presenting
a constant stream of up-sells (i.e. added values and offering
content-related experiences). Remember, as Mark McLaughlin so righly
pointed out in the HuffingtonPost recently, consumers have never really
paid for content – they paid for distribution! And now, distribution
means Attention and Access.

Imagine when buying access to
eBooks, you wouldn’t just pay for the authorized enjoyment of the
authors’ words, but you would also gain instant access to highly
curated and socially-networked commentary, a fire-hose of meta-content
provided by your most important peers and friends that may also be
reading these books, and their ratings, explanations, slide-shows,
images, links, videos, cross-references — and maybe even some direct
connections with the author or the publisher. In an access-based,
bundled and cloud-centric content ecology, being a legitimate and
authorized user enables engagement, conversation, relevance,
personalization, meaning… i.e. it unlocks really valuable benefits
for the user. Connect with Fans + Reasons to Buy (as has been mentioned
on this blog a few times, before, I believe) – that’s where the money

Nagravision, SkyLife Form Comprehensive 3-D Technology Partnership
April 13, 2010

Nagravision and SkyLife Partner to Create State-of-the Art 3D Experience for Home Viewer

Seoul, Korea; Cheseaux, Switzerland, and Las Vegas, Nevada –

Nagravision, a Kudelski Group (SIX:KUD.S) company and the world’s
leading independent provider of value-added content protection
solutions, and SkyLife, the sole DTH pay-TV service provider in Korea
with 2.5 million subscribers, announced today that the companies are
expanding their relationship to collaborate on 3D television.
Nagravision and SkyLife will create a state-of-the art 3D experience
for home viewers.

In January of 2010, SkyLife launched “Sky
3D” the world’s first 24 hour 3D channel on its satellite pay TV
platform. SkyLife recently announced an investment of 5 billion Won
($4.4 million) to extend its 3D activities. Equipped with high-end 3D
production systems by this coming May, SkyLife will produce a variety
of 3D content, focusing on live sporting events and concerts. SkyLife
is planning to add two more 3D only channels to its 3D offerings by
2012. Nagravision’s own extensive 3D initiative aims at enabling its
customers to launch seamlessly 3D services. As part of its 3D
initiative, Nagravision has developed a comprehensive 3D content
sourcing and distribution operation. Nagravision is licensing original
3D content including full features, sponsored and short form
programming to SkyLife.

Nagravision will provide SkyLife with a
full pushVOD solution, enabling SkyLife to offer a new service called
3D MRS (Movie Rental Service). 3D MRS is expected to be available in
2010. The new service will allow SkyLife subscribers to watch the 3D
content of their choice at their own convenience.

“We are more
than aware that our only path to continued success lies in providing
customer satisfaction through quality content and quality service. To
that end, we continue to partner with companies like Nagravision, that
can enhance our services and help us remain competitive in the digital
media industry," said Lee Mongryong, CEO of SkyLife.

"Nagravision has proven to be an exceptional partner. With their a
unique expertise in the 3D end-to-end production chain as well as on
the 3D technology made available to us, our subscribers will benefit
from the expanded relationship of our two companies."

is the most innovative pay TV operator in the field of 3D services.
They’ve become a trendsetter in the market by providing their
subscribers with new content choices and exceptional service quality,"
said André Kudelski, Chairman and CEO of the Kudelski Group.
"Nagravision and the Kudelski Group are very proud to support SkyLife
as they expand their offerings into 3D and we want to ensure their
subscribers have the most exciting and highest quality state-of-the art

As part of the new agreement, Nagravision will
provide SkyLife with consulting services in the field of 3D Production.
Those services range from management of live event productions, to post
production and extensive training through the Nagravision "3D Academy"
program. Additionally, Nagravision is also developing high quality
real-time 2D to 3D conversion technology.

Nagravision and
SkyLife will jointly demonstrate a 3D user experience at the 2010 NAB
Show in Las Vegas, Nevada from April 12-15, in the Nagravision booth

ACTA Process to Go Public
April 19, 2010

negotiators of the Anti-Counterfeiting Trade Agreement (ACTA) are
expected to publish the first official draft of the Anti-Counterfeiting
Trade Agreement on Wednesday April 21, after various previous versions
of the secretive document have been leaked.  This development follows
the negotiations which took place in Wellington, New Zealand last week.
Strangely, after such lengthy discussions, the negotiators say that
this session led to improved understanding of the respective national
regimes and how they worked in practice.

They also worked to
narrow existing differences in the areas of Civil Enforcement, Border
Measures, Criminal Enforcement and Special Measures for the Digital

It’s a tad disappointing that the supranational
and national agencies apparently remain in ignorance of worldwide
national laws and practices after the money that’s been spent, the
reports produced, inter-governmental cooperation and information
exchanges and, the conferences organised. What have they been doing
with citizens’ taxes?

The negotiators now appear of a mind to
open the consultation to people and organizations possessing a wide
range of specialist and professional skill and expertise, who have so
far been excluded – that’s gracious of them! Yet they still wish to
maintain confidentiality regarding the negotiating positions of the
participants, who supposedly are representative democracies where their
governments are accountable to their electorates.  So in whose name is
this being done?

It appears that a “graduated response” or
“three strikes” provision for terminating the Internet accounts of
those who repeatedly share unauthorized content will not be in the
text, although a number of other provisions and new criminal offences
will be. Apparently ACTA’s negotiators do not wish to interfere with a
country’s ability to respect its citizen’s fundamental rights and

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